The Challenge

Innov Smart Home Technology, a cutting-edge technology company, recognized the need to revamp its brand identity to appeal to a younger audience, specifically targeting millennials interested in incorporating advanced technology into their homes. The client sought a modern and exciting brand identity that would stand out in the market and attract tech-savvy consumers.

My Role

Responsible for creating a new brand strategy and designing a brand identity that works well with an e-commerce website. Additionally, I was tasked with designing packaging that would enhance the overall product experience.